The consumer-driven review platform TripAdvisor represents over 7 million businesses across the globe with over 500 million reviews and counting. Completing a review is quick, straightforward and public. Within seconds, customers are able to praise establishments for the quality experience that they receive – and see the room for improvement. By using a transparent review system, the public has established TripAdvisor as an unbiased, reliable and empowering platform for review-seekers. It’s vital that businesses have an active responsive presence on the review platform. TripAdvisor scores directly correlate with more visits, more positive reviews, and (most importantly) more revenue. Are you making the right efforts to achieve those three things? Get the most out of your online review presence with these three things. 1. Increase ratings through providing a one of a kind customer experience People are twice as likely to talk about bad experiences than they are to talk about good experiences. Are you surprised? People have an expectation when going somewhere. If that expectation is met, then what’s the point in talking about it? You need to give your customers an experience worth bragging about. Something worth sharing. Using guest wifi, create targeted campaigns that market to what your customer likes. Give customers a great experience from start to finish that leave them feeling valued. Provide guests with a post-visit email, SMS or push notification thanking them for their visit and offering them a discount next time they stop in. The smallest of gestures can make a huge difference in getting increased ratings. These tools are available in the right guest wifi, such as SmartWifi, and can make or break between securing more TripAdvisor reviews and having a better TripAdvisor ranking than your competitors. 2. Increase traffic with increased TripAdvisor reviews This scenario will sound familiar. Your customer had a great time at your venue, enjoyed every second, said they’d return again and leave a review, but a week has passed by and they’ve failed to recommend your venue to others online. In many cases this won’t have been intentional, they might have just forgotten to write up a TripAdvisor review because it wasn’t a top priority. The efforts you made to make your customers feel valued was great for that one customer, but now others won’t know about it and your traffic will not increase from others hearing that customer experience story. A simple prompt could be all you need to resolve this common issue. Sending an automated email, SMS or push alert to people asking for a review within a specified time frame after their visit could be all that’s needed to get more TripAdvisor reviews. Their story will be heard by others and soon your venue traffic will be positively affected. 3. Increase profits and revenue by promoting your presence TripAdvisor may be the most well-known review site in the world, but it doesn’t mean you shouldn’t shout out about your presence on the site, especially if you’ve received some badges and awards. Publicize your TripAdvisor page at every touch point, whether it be on a menu, receipts, flyers, social media, or guest wifi login page and website. Reminding visitors that reviews are important to you can make others feel obliged to share their own opinions. Being on a ‘Top’ list receives high search traffic and helps you get noticed so make sure to leverage it in order to increase your profits. TripAdvisor scores directly correlate with more visits, more positive reviews, and (most importantly) more revenue. Get more out of TripAdvisor with the help of SmartWifi. Give customers an experience they want to share with automated campaigns, increase traffic with real-time heat mapping and increase revenue by directing customers to complete TripAdvisor reviews. Improving your customer experience can only happen if you are able to capture your visitors preferences, buying history and foot traffic. Smartwifi enables any growing business to enhance the customer experience with personalized in-venue offers and drive revenue using wifi analytics. If you want to implement the important points you read in this blog today, start a conversation with us about how we can help you transform your customer experience and increase revenue with SmartWifi.
